I agree, however they did also run an experiment manipulating the same site (keeping design and layout equal and changing contrast levels). You can see two screenshots on page 616
I wouldn't say it's completely different. It certainly is positioned in a completely different way but one can still log in and view their old pages and content.
I'm impressed there's still some things in common between 2002 Amazon and 2024 Amazon. Obviously the whole structure of the site has changed, but the colors still seem relatively similar, as does the sort of "cluttered but still organized" look.
Ironically, the vast majority of the sites look exactly the same (just like mobile and desktop apps - although these tend to have visual guidelines to stick to)...
Well, it seems we are on exactly the same page, just living in slightly different filter bubbles.
To V's author credit, he went ahead and updated the website. Let's see if the thing gets traction in the future. It has quite ambitious goals and I remain cautiously skeptical.
Any data on how other similar sites (e.g., reddit) have changed?
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