I mean the other option is to just not sell and if money is a problem adjust pricing. I find their plans to be incredibly cheap for what they offer so they definitely could have room to grow in that regard.
I think this is where we will see strong adoption first. Although it will probably not do much to increase profits as its a commoditized industry, but it will bring prices down for those who use it.
The reason to want people to buy in is to grow the space and incentivise vendors to build sophisticated services for it. Like with self-driving cars, a large herd benefits all members.
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