Similar thing here - the only time I now encounter video-ads-making-noise is at the cinema before a film, and it's becoming unpleasant enough there that I've largely stopped going to the cinema.
It's not (or not just) that they're getting worse, it's that once the familiarity wears off you can't help but see how psychologically damaging and hostile they are.
I've noticed lately they've deliberately gotten intolerably annoying, to coerce viewers into paying. It seems every day they up the ante, until it seems there are two or three unskippable ads every 5 minutes.
In practice, the experience of six minutes of ads when watching television on the web is watching the same two advertisements six times each, so I would not be surprised if people had much less ability to tolerate them for very long.
But I don't mind most of the ads. To be honest, I actually like quite a few of them. It's just the ones that are longer than the content I'm watching that really get to me.
I would agree, the whole point was to enable conversation without the distraction of the ad sounds. If you're gonna watch the damned things anyway I'm not sure it helped
It hasn't passed out of memory, but it may have passed what people are willing to put up with. I'm old, and the only ads I don't regularly block are on cable TV in hotels, which I (used to) visit a few days a year. Even then, more than an hour becomes intolerable.
One of the great boons of the 21st century will be the elimination of advertising.
In my personal experience, internet advertising gets more annoying as technology and bandwidth improves. As for TV, it's consistently as annoying as it has always been. (except for the in-show layering on the bottom of the screen) There was a Family Guy episode that made fun of that. Pure gold!
I agree. As far as advertising goes, they're almost tolerable. I never thought I'd ever see the day an advertiser would allow people to turn off the ads.
That used to be the case, yes. Since the arrival of many-channel TV and changed viewing habits (e.g. lots more internet use) the advert-break-effect has lessened considerably.
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