Is it really for personal use when it's being broadcast over the internet? The feedburner stat on the side of his blog says he has 111k "readers" so it seems pretty impersonal.
No, he's just featuring it on his blog to draw traffic. It's the equivalent of the mainstream media staple 'Could X help you lose weight, avoid cancer, and enjoy better sex?'
It seems a little anachronistic as some of his essays predate even the word "blog", and he's been doing largely the same thing for years. If anything the notion of blogging has grown even more topical and ephemeral than ever.
Wait…it’s his own blog on his own website… isn’t writing about your own projects kind of the point in that context? What about this is “self-serving” in a way that requires disclosure???
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