I'm sure they put these things in to bait the rumour mill as it feels a bit early for glasses. But they do seem to have at least two variants of that image with different characters, both with glasses 'reflecting' the screen.
I'm pretty sure a lot of bodyguards will be using the glasses to spot people with specific attributes (face shows stress, etc.) in a crowd and love the terminator version.
The article mentions that the film served as their design inspiration.
"As for the design? Cash says they modeled the glasses after the 1988 film, They Live, in which a magic pair of sunglasses exposes the subliminal messaging in advertisements."
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