Having grown up in the South, I was raised on Duke’s, and it remains for me the only acceptable mayo. It’s the mayo that can convert mayo-haters to the light (my wife included among this number). I’m glad that they are now distributing it more widely so that I can now find it at all the local grocers here in Indiana. A summertime tomato sandwich with Duke’s is one of the truly sublime expressions of gastronomy.
With an immersion blender and a right sized container you can make your own mayonnaise in less than a minute. And true, its good and fun for a change, but still not as good as Dukes (the "crap" sold in stores). A BLT is not a BLT without Dukes.
Of course reasonable people can disagree: Julia Child was a huge Hellmans fan. Child advised people not to make their own mayo "because Hellmann's is the best."
Their mayonnaise is actually very good. If they were making anything less shelf-stable I'd pass, but they'd really have to try to screw up canola oil, pea protein, and lemon juice.
Traditional Mayonnaise used olive oil, most companies use soybean oil now for it's preservative properties and low price. I can't buy a 100% olive oil mayo, but Hellman's gets to cry about eggs?
In general, I don't even consider the stuff sold in store mayonnaise - if ever there was a need for what you can call stuff. You can make your own (real) mayo pretty easily, an egg yolk, some mustard and vegetable oil, I like to add a few drops of lemon or vinegar. Get ready to have your mind blown by much better taste and an inviting yellow color rather than the crap that's mass produced. It's also a good way to realize how much oil is in mayo and to wonder how your 90lb grandma was able to whisk for hours but your arm hurts after a 25 seconds...
Mayonnaise is almost never made with 100% olive oil. It will dominate the flavor (sharp/grassy/bitter). A dash is fine, but a neutrally flavored vegetable oil like canola, rapeseed or sunflower oil is typically used.
FWIW, I've noticed mayonnaise, even the industrial one, is drastically different between countries (i.e. strong lemon aroma, different consistency etc).
https://www.dukesmayo.com/
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