"If you went to BMW and asked them why they donit outsell the Ford Taurus, they would say they donit want to make that sort of car," says Mr Jobs. "Apple has 25 million customers around the world, and our goal is to give them the best personal computer that we can, with the best operating system and some of the best applications."
I didn’t follow all the links, but apparently this was referenced in a court case.
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