The title ("Chrome will stop displaying ads that are repeatedly flagged as disruptive") is wrong in a couple of ways.
According to the post:
"... Chrome will stop showing all ads on sites that repeatedly display these most disruptive ads after they’ve been flagged.
To determine which ads not to show, we’re relying on the Better Ads Standards from the the Coalition for Better Ads, an industry group dedicated to improving the experience of the ads we see on the web. ..."
They are a bit vage in this post, but as we know from other posts and press briefings, this means:
The site owners will get a notice when Google has found that their site is displaying ads not compliant with the Better Ads Standards. When they don't fix this until after 30 days, all ads on the site are blocked, even those complying with the standards. The site owners can then of course still fix it, and get removed from the block list.
So the "flagging" is actually done by Google, and means the owners of the site get a notice.
The "flagging" is done by Google, not users. And according to the post:
"Chrome will stop showing all ads on sites that repeatedly display these most disruptive ads after they’ve been flagged."
>In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.
> Starting on February 15, in line with the Coalition's guidelines, Chrome will remove all ads from sites that have a "failing" status in the Ad Experience Report for more than 30 days. All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback.
It could not be more clear all ads will be removed from failing sites.
Can you point to the point where it says that instead of just attacking me?
This is what I saw.
Google have announced that their Google Chrome web browser will block every ad on websites that are not compliant with the Better Ads Standards by default. Google admits that they’re taking action against the types of web advertisements that annoy people the most in an order to halt the rise in ad blockers that block all forms of advertisements on all websites.
What they mean here is actually "We plan to have Chrome hide ads that do not comply with Google's standards" and I challenge anyone to show that this isn't Google trying to silo advertising even more than they already do.
Given the separation between chrome and ad words, I think the abusive ad could even be from google..
> How does that make sense?
Lack of regulation has led to Google erecting its own rules and Chinese walls that may or may not hold up to eventual challenges?
> What stops them blocking all ads except Google ads?
Google specifically wants to prevent its own ads on a web site marked abusive or otherwise imperfect. In general, Google is willing to forgo space to try to guarantee what brand marketers want. If some large brands stop bidding on a class of ads over any concern, Google looses a lot more value in its real estate than if it has less real estate.
You can see Google and co stand on ads here [1]. Enforcing Coalition for Better Ads standards were marketed as adblocking is coming to Chrome for example [2] recently.
"Google Chrome web browser will block every ad on websites that are not compliant with the Better Ads Standards [...] created by [...] companies like Microsoft and Google.".
"The standards ban ad formats like auto-playing video ads, large ads that stick to the screen when you scroll, and interstitial ads".
"In one possible application Google is considering, it may choose to block all advertising that appears on sites with offending ads, instead of the individual offending ads themselves. In other words, site owners may be required to ensure all of their ads meet the standards, or could see all advertising across their sites blocked in Chrome."
I like this approach. It punishes site owners for running malicious or badly-behaved ads. I think this is a step forward. I hate blocking ads across the board - I just want to stop the intrusive and dangerous variety. I can tolerate the rest.
It's important to note that the "flagging" is not done by users, but by Google themselves. And they do this based on the Better Ads Standards. After the initial flagging, the site owners are notified, and have 30 days to fix it, until the ads on the site are blocked. They then of course can still fix it, and get the ads unblocked.
I feel like something needs to be done about these sort of ads, I'm happy the Chrome/SafeBrowsing teams are taking these steps. But it's so hypocritical, because most of the times I see these ads, it's from Google's network!
I'm not happy that they punish the publisher/webmaster with no accountability for the advertiser or ad network. I can use Google's AdSense on my website, and unless I continually make an effort to manually review ads, it's very likely it will begin display these sorts of ads. And then because AdSense doesn't care, Chrome will begin flagging my website as malicious to users?!?
I'm surprised they're not doing this as well as making an effort to purge these sorts of ads from AdSense. That way, I could feel comfortable that my users aren't being shown scummy ads, which would be a huge advantage over other ad networks. Now instead, running ads on a website will either become a liability, or an extra added effort to make sure I don't get screwed over by Google.
Also, while a noble goal, there's no details of how they detect and classify these ads. I've had an entire Domain flagged and blocked off by SafeBrowsing because a single page on a subdomain was displaying an ad (via DoubleClick) which linked to malware.
In January, Google announced that Chrome was going to be blocking all ads on domains that had too many ads ( https://blog.chromium.org/2019/01/building-better-world-wide... ) ; website owners were told to use the new "Ad Experience Report" in Webmaster Tools/Search Console to find out if they passed our not. Months later, my sites never were reviewed. Everyone I asked also did not have their sites reviewed.
Now Google has updated the Search Console and this "Ad Experience Report" is no where to be seen.
Maybe whoever came up with this idea and announced it never had the authorization to do so. After all, Google's Adsense was happily encouraging web site owners to add ad placements to their websites that were blatant violations of these new rules, including the most egregious, full page interstitials. The UI of Adsense would easily convince a more novice operator to just turn on "auto ads" and have Google blanket their website with ads automatically. Certainly this couldn't have been the plan, follow Google's advice so that your site could never earn advertising revenue from Chrome users again?
I suspect Google does have a plan to deal with ad blocking. They might have a few plans. Right now, it resembles someone bashing their own head against a wall. These changes to Chrome precipitate the end of Chrome having a dominate desktop market-share. If it really happens. But no matter what happens, Google is once again a little less trustworthy after.
This is very likely the reason this has suddenly appeared in Chrome. Google's revenue relies on ads. Too many internet users blocking too many ads directly threatens Google's revenue stream. The recent sudden upsurge in ad-blocking would, from a Google perspective, look like an existential threat to their very existence.
And what would be one reasonable response that a company reliant on ads for income who also happens to produce a browser used by a huge number of users look like when they realize this existential threat exists? Well, one reasonable response would be exactly this, a "kill the misbehaving ones" addition to that browser in hopes of heading off the threat before it becomes a true, company killing, result.
Only time will tell if this change in mindset on their part actually results in heading off the eventual outcome.
I too remember seeing this ad every time on Google's search page, but it's hard to search for articles mentioning it now, because any search on keywords "google chrome ads" return completely unrelated results.
Also this news piece: https://www.techspot.com/news/79940-how-youtube-employees-ki...
While the article is about Google advertising three different browser in that particular banner, you can see on the screenshot there is another ad, that is just for Google Chrome. That's the ad that was shown all the time on Google Search and Youtube.
> if Chrome detects that the page load ads or ads-related resources.
Let me guess, “ads-related resources” are not defined, but in a court case in 5-10 years time it’ll be accidentally revealed that internally Google considers this to include “JavaScript, css, or HTML files”...
According to the post:
"... Chrome will stop showing all ads on sites that repeatedly display these most disruptive ads after they’ve been flagged.
To determine which ads not to show, we’re relying on the Better Ads Standards from the the Coalition for Better Ads, an industry group dedicated to improving the experience of the ads we see on the web. ..."
They are a bit vage in this post, but as we know from other posts and press briefings, this means:
The site owners will get a notice when Google has found that their site is displaying ads not compliant with the Better Ads Standards. When they don't fix this until after 30 days, all ads on the site are blocked, even those complying with the standards. The site owners can then of course still fix it, and get removed from the block list.
So the "flagging" is actually done by Google, and means the owners of the site get a notice.
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