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I'm not speaking about business model but about privacy. That's two totally different subjects. I agree on the business model part, but it doesn't make apple better than google on privacy. Apple still own a lot of your data gathered through the app installed.


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True. The big difference between Apple and google is that Apple sells you pricey hardware, that just works. In the case of google they sell you. Thus, but Business Model alone you should not trust google if you care about privacy. It doesn’t make sense for them to stop collecting data points about you.

All corporations' business models relies on maximizing profit however they can and therefore will violate your privacy. It's that simple. Google = Apple.

(Hint: your pithy statement is equally meaning free)


Google’s business model is built on monetizing user data. Apple’s was not. Maybe that will change.

Yes, but not out of the goodness of their hearts, but because they have a completely different business model.

As someone else already succinctly put it: for Apple, users are customers, for Google they are the product (to be sold to advertisers).

But the difference goes further than that. I don't know if Apple actually cares about privacy or it's just a side-effect of their business model, but Google is blatantly politically anti-privacy, and seems to revel in provoking controversy by ignoring privacy protection laws.

Google Maps is just another example: the surreptitious way in which Google "asks permission" for exploiting location data has already come under fire as being in blatant violation with privacy laws in several countries. Google has been playing this game long enough to know exactly what they were doing.


Sure - but Apple doesn’t control Google’s business model any more than I do.

I dislike Google’s business model but I use google search amongst others because they have a monopoly.

If a competitor arose that Apple’s customers were happy with, I’m sure they’d prefer to choose a different company.


There is nothing similar to Apple’s business model to Google’s.

- Apple’s users are its customers. I give Apple money and they give me stuff. Google’s customers are advertisers and others trying to reach users.

- Apple is mostly concerned with its own platform and doesn’t have services across platforms with a few exceptions (iTunes on Windows, Apple Music on Android, Apple TV+ everywhere). Google wants to be ubiquitous.


Googles business model requires openes I really don't think it's fair to compare the two. Apple sell products, google sell advertising. Apple is dependent only on their own ecosystem, google on the entire Internet.

I would be much more worried about the data that google collects about you than apple. And let's not forget that google is not more open than you don't know exactly how their search algorithms work and have no saying on the premises used to rank you.


There is no point defending Apple or Google. Both of them probably collect data. Personally I'd be more comfortable with Apple collecting my data as they don't have an Advertisement based model. They've less incentives to use our data, whereas Google's business is based around that very idea! Apple advocates privacy and has made many features available as part of the IOS to enable very granular level control.

The article is very clear:

Apple’s business model doesn’t rely on monetizing user data. Google, on the other hand, has a business model built around advertisers.

In other words, Apple has a choice when it comes to selling your data, Google doesn’t.

I’m not going to talk about Facebook because it’s just a website, like MySpace, and doesn’t sell hardware.


As the other comment has mention their is a very different motive between the business practices of Apple and google. I mean, Apple has branded itself as a company dedicated to privacy. By failing to deliver on that, it is bad for the brand image, and the more extreme the privacy violation, the worse for its images. Overall it seems better.

And Apple is at least domain restricted to a larger degree: no web analytics, no search engine, limited email and ads. Giving a company a small amount of information is much better than a single company controlling a large amount. It allows for much more accurate predictions to be made.


It's on record that Apple has chosen to avoid the business model used by Google in order to avoid this compromise.

Apple chooses a business model that is aligned with what it thinks is right, not the other way around.


What do you mean by hating their business model? Genuinely curious. I don't like Google collecting and selling my personal data so I don't use their products. What is your reasoning for "hating" Apple's model? Seems pretty identical to other companies except they don't collect and sell user data.

When you compare anything to google, it will look as if caring for privacy.

Google is the hugest ad network based on gobbling all privacy from everywhere while Apple is an overpriced hardware seller, of course it will do better on privacy than google. But this does not make apple a privacy oriented company.


It's much simpler than that, Google's business is advertising, Apple's is hardware. If you make all your profit from selling advertising then it will compromise your approach to privacy.

Apple isn't the problem here, Google and Facebook is.


Google has the business model that if it goes away they're screwed, Apple has the business model that oh well since everyone else is doing it we might as well get a few extra bucks as well, cause we like money, but make sure it doesn't mess with our real business.

their models are not the same.


Google or Apple?

Funny. Do you really think they're same? A company making money by SELLING PRIVACY, and a company making money by SELLING HARDWARE?

A company exists to make money. And all what they do is decided to make money. Which one would really have interest to take your privacy? Apple? That really doesn't help them to make money. They even tried, but failed. They're really suck at making money from privacy, and it degraded reputation of their product.

If you really think Apple is selling your privacy, tell me what's the REASON. How will they make money from it rather than losing their money.

Google? See what's happening now.

Why do some people always want to tie Google with Apple? Which makes money from completely different sources. The money source defines how the company behave. If you really know that fact, you really can't say that stupid tie up.

Your life is beholden by Google, not Apple. Someday maybe Apple does that - which is very unlikely happen, but not now. And the day will come after whole existing privacy sells - such as Google - are dead, so Apple dominate whole the market.


This is a bad faith representation of my actual claim. Which is that apple has been better at privacy which they have.

Google tracks you to allow for highly targeted ads while apple doesn’t.


This article brings to light the business model differences Tim Cook highlighted again. Apple sells and makes money from devices while Google (and its OEMs) don't make much on the hardware but Google makes money from advertising fueled by personal data.

The implicit argument was that Google's services are better because of the personal data it collects but I didn't see any solid support for this. Are google's services really that much better than others (mail, maps/navigation, search) _that_ much better than competitors because of the personal data they collect? I'd argue that most of Google's services would be just as good without the harvesting of personal data. Does gmail really need my search history to be better? Does maps need to know _my_ locations etc. or just anonymous & randomized cartography data to improve its accuracy?

I get that personal data helps the make more money but I'm not fully getting how it makes the services better. On the other hand I'd also be interested in understanding some of the hidden costs or consequences of them having all of our data.


Last I heard, Google also tends to keep data to themselves. The difference in business model is that Google internally uses user data to effectively place and sell advertising, not that advertisers have direct access to that data. Apple isn't an advertising company the way Google is.

But perhaps things have changed.

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