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Is aspiring to being a top Twitch streamer any different than those aspiring to be a top musician, artist or actor?

You'd have to be fantastic at your particular game or whatever they stream on Twitch (I know absolutely nothing about this platform) and great at self promotion. Not unlike wanting to be a rock star or movie star.

I fail to see how it's any more like a lottery win than being in other forms of media, other than it's a very new platform (in the grand scheme of things).

It wouldn't be for me but I'm sure plenty of people are making plenty of money and Twitch has its own Justin Bieber/Miley Cyrus (or whoever is the pop star of choice today. Yeah, I'm getting old).



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So I have to give props to Twitch here. Twitch literally created an ecosystem and a culture of supporting creators that 99.9% of whom could never be supported by ad revenue alone.

But what I find with all these creative professions is an undertone of... desperation. A lot of people seem desperate to be famous. It’s kind of sad.

Thing is the majority of wannabe Twitch streamers (and this includes YouTube) just aren’t entertaining.

I think they see the top 0.1% and say “I could do that”. What they Do note may be easy but getting there wasn’t. People don’t seem to see the years of building an audience and luck among the way.

Too many people now just see solar signs. 10 years ago (at least on Twitch) it wasn’t a profession. People did it as a hobby.

I imagine this is similar to other fields like acting. So few people are professional actors. The vast majority are working casual jobs for years hoping to get their break and most won’t ever get that break.

At least With field like dancing there’s a barrier to entry. Dancers train for years.

A lot of YouTube creators don’t have any skills. They just want to be famous based in their looks and their lifestyle. That’s the worst kind of fame seeker (IMHO).


Relying on Twitch streaming for income is a hard life. Anyone who doesn't realize this is delusional.

You're talking 10-12 hours _every day_ entertaining people. Successful streamers work 6-7 day weeks at those hours and if they're lucky take 2 weeks off a year -- one of those spent at TwitchCon. Most of them are playing the same game for long stretches of time (months to years). That's really hard!

And if you regularly have ~3k viewers, you'll probably earn $2k-4k a month between ad money and donations. Except for outliers, obviously. The overwhelming majority of streamers are not successful, by the way, or are only successful for a year or two.

It's absolutely a labor of love. You do it because you can't stand doing the alternative.


The vast majority of people making a living on Twitch and streaming full time aren't getting rich from it.

Just goes to show you how small the top is in streaming. Based on this data, and assuming twitch payouts are about a quarter the average streamer's income, about 300-400 twitch streamers get paid more than the total comp of senior staff engineers where I work. Let's be generous and say that these people have no staff to pay (false assumption, e.g. Pestily has stated that he pays hundreds of thousands on salaries for editors, moderators, social media people, etc.). There are far more people than that at my one company making this kind of money, not to mention all the other big tech companies and startups.

That's just a long way of saying that if you wanna get rich, learn how to write code and talk to people. Way easier than becoming one of the top 3-400 streamers in the world.


I am guessing the most popular streamers have gotten where they are by hard work.

Yes some is luck, attractiveness, etc. But that's true in all careers.

Just because they're playing games doesn't mean they aren't working. Athletes get insane amounts of money to play games. They exert themselves more physically, but I expect being a top steamer day in and out isn't a cake walk either.


I feel the same about those Twitch streamers. I really dislike opportunistic people trying to cash in on something they wouldn't be interested in if not for money. It cheapens the thing that is supposed to be a passion for others. Too many Twitch streamers and Youtubers who don't provide much value other than being a pretty face. The idea of Twitch was supposed to be rewarding gamers for their hard work and passion doing something that at first wasn't profitable at all to do full time until their efforts proved that a market was there. Now it's a glorified camwhore site.

Who watches twitch?

I mean this seriously; not as a dig. Why be exclusive when everyone knows youtube? I may even watch a video if i see it when browsing.

But who just watches OTHER PEOPLE play games for fun? How can you build a hugely expensive business off this? Is it all basically advertising for video games funded by companies?


Is Twitch any better than Youtube for the creators though? It has the same distribution of top 100 performers who make amazing- to decent- day job salaries and then the other 99.5% are left fighting for scraps. I've watched a few guys do it for years without seeing any growth and grow more disillusioned by the month until it's just a self fulfilling prophecy that no one wants to watch them wallow at this point. They were in the top players of their games too (maybe 95th percentile) but just didn't have the entertainment part down.

Tell that to the tens of thousands of streamers on Twitch who have 10 or less viewers, who absolutely are not getting rich.

Like others have mentioned it's a combination of luck to get the initial attention, and skill to maintain that following (either actual video game skill, entertainment skill, or a combination of both).


Note that streaming is a completely different revenue source than esports earnings. Top esports earners might not even stream at all.

It’s certainly possible to make a living off of YouTube/Twitch streaming but you certainly won’t “make it”. It’s basically the same as asking if you can make a living off of being a musician or a painter. The competition is so fierce and the market is so saturated that it will take a miracle to get noticed and be popular. Don’t get me wrong, if it’s something you enjoy doing then give it a shot. But realize just how much of a longshot it will be and be prepared to move on to something else.

So many kids these days want to be Twitch streamers. I think it's the gamer version of wanting to grow up to be a NFL/NBA/MLB/etc. player.

It's an important distinction to make, a lot of people stream just for fun and those are the ones I personally enjoy watching the most. The premise of the article and many others like it however is that this is supposed to be the future of creative work, and that somehow it's a way of making a living out of that.

Speaking of Twitch specifically, a lot of people are lured into streaming with the promise of earning money doing what they love. And a lot of them don't make it, despite streaming 8+ hour sessions most days of the week. The unfortunate reality is that success is not purely proportional to dedication, and it quickly leads to horrible problems like burnout and depression.


I too have met kids who say they want to be a Youtuber or Twitch streamer when they grow up. It makes me sad.

I love watching Twitch, and watch 5-7 gamers regularly (almost every night). From what I can tell, most of them:

- Are in their mid-20's to early 30's.

- Live with their parents.

- Make just enough from Youtube/Twitch/Patreon/merch to fund their gaming rigs, buy new games, buy their own food, and maybe pay for an upgraded internet connection.

These are people who in some cases have hundreds of thousands of followers on Youtube and each Twitch stream attracts over two thousand viewers. It's not a good way to make a living.

I've asked several of them if they make a full-time living (via Twitch chat), and they've acknowledged the question, but didn't seem to want to really answer it.

A couple of them even make a joke out of it every time their sibling starts torrenting and it slows down their network connection.

If I ever have a kid, I'll support their dream of becoming one of these people. And I'll also tell them they're not living in my house past the age of 18. Figure out a way to make money while doing what you love.


A streamer has to compete with every other streamer for viewers/income. They're basically trying to sell their personality / themselves to the audience. As other comments mention, the vast majority of streamers cannot do that as they have literally no viewers.

The take that it's an easy job seems very weird to me. If it's so easy, why don't you quit your job and start streaming instead?


Again I think you've misunderstood the dynamics of this micro economy.

'Obscene' is a superlative not hugely relevant here unless you start with calling pro-athletes and actors getting paid 'millions' as 'obscene'.

Twitch streamers have even considerably lower barriers to entry than athletes or actors. In the later case, probably 1/2 of well known actors are born into the industry. Athletes work through a selective system that is gamed so is the workplace.

On Twitch - people are paid literally in donations from viewers, there are no powerful layers of value chain here, which is a very powerful signal of valid intent on the part of those being entertained.

Twitch Entertainers is possibly one of the most free, open and fair markets going.

Once again: your hints of 'money to pay people for promotion' isn't valuable foremost because 1) 'marketing' exists in all professions (actors have agents, press people, managers and work in a highly controlled system of promotion and 2) those activities are scant and not powerful. Nick Merc is not paying big bucks for marketing, and it wouldn't get him anywhere anyhow.

"Technically most of the contributing creators should be paid and promoted by the platform equally," - no. They should be promoted fairly - which they are. Obviously there is some incumbency in that more popular people get promoted more, however, there's ample opportunity for long tail discovery.

The truth is (and this is a very key understanding) most creators are not creating interesting content. Full Stop.

"The inequality reflects on our current societal problems as well." - no, there's little parallel here.

"The level of labor and efforts in being a platform user and a creator are very high," - this is not relevant. Nobody cares how much work or effort goes into the content creation. They want to be entertained with good gameplay or charismatic personalities, and that's it.

"Even very talented creators don't stand a chance of being recognized " - totally the opposite. They have a very good chance of getting some viewers, and if they have something people want to see, more will tune in.

The reality is, like everything in life - 'most people are not good at it' and the eyeballs are going to veer towards the more talented streamers.

Frankly, I think they get paid too much, I'm glad they get paid something but I'm not going to give them my money.

That said, the system is pretty good. A lot of people making a living out of playing video games, and a lot of people seem to be entertained by that.


I mean... did you not see how much some of the streamers make in pay outs from the leak a few years back? Some political comentators were pulling at least a million if I remember correctly. There's definitely some money being thrown around. Not sure if its all being thrown around incorrectly, but people definitely pay to watch streamers.

Just look up how much the highest paid streamers on Twitch make per month, and you'll see there's some value to it.


Unless you are (or aspire to become) a popular streamer.

To give some numbers: There are more than 10 millions Streamers on Twitch, of which 5 millions are streaming regularly. The top 10_000 of them earns barely minimum wage or more. The Top 1000-5000 is earning some decent money on middle-class-level and the millionairs-club is around Top 100. And these numbers are globally, meaning all streamers from all countries.

So we are still talking about an absurd low number of people.

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