You're missing Dropbox, Coinbase, Gusto, Instacart, Stripe, Twitch, Cruise, and quite a few others that are a little more arguable, like Docker, DoorDash, or even Zenefits.
Let me add to that list for you (in no particular order), Optimizely, Salesforce.com, Heroku, Medium, Square, Docker, CoreOS, AirBNB, OpenTable, Yelp, Mesosphere, Instacart, a whole bunch of drone startups and many more...
Here's a more complete list IMO, including not only services (even the services are more relevant), but also apps for various platforms: https://github.com/tycrek/degoogle
off the top of my head: backblaze, rackspace email, ynab, mailmate, linode, todoist, divvy, jazzradio.com, amazon s3, 1password, alfred, newsblur, instapaper
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