I think "wealth transfer" is a poor description. Really it's just a way to ensure they have enough money to compensate (very highly) less tenured employees, and to align incentives better (i.e. not just being paid because you're already rich and tenured).
They pay pretty competitive salaries as well. The stock grants will eventually roll off as people's plans vest and are replaced with smaller ones(new employees have been getting smaller ones for a while already)
I applaud it very much. When a company has money to give to someone, they can give it to shareholders or employees (or just the bosses who set their own remuneration). It's nice to see it going to employees. It's not just good PR; it's good. I hope it is a trend, and I'm speaking as someone who currently makes more money as a shareholder than from my job.
And when the shareholders want to maintain their after-tax income, they can certainly pass the buck to the customers or the employees, to a certain extent.
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