I believe what they are saying is that money is not the goal, the goal is the spread chess, and having ads does not contribute to that goal. That’s it.
I find it quiet strange, that we are living in a world where ads are so ubiquitous that a site is explaining why they don’t have ads, rather than webpages that use ads explain why they do.
The general sentiment I'm seeing is not simply "don't advertise" but to make those dollars count more than buying adwords etc. can do for you. In some cases that even means doing time consuming things that don't cost money. That's all business motivated, still.
In a world with zero advertising (but good alternative business models) no one will wish for ads return. They're not good for the world and don't need to be part of the future.
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