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Do you know what was their marketing plan to launch Kik?


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I would really recommend reading the whole article, but especially the middle half discussing how Kik is bringing in brands.

It sounds like a texting interface for an AI for major sites; really cool.


Kik is not new. They've been around for years, with ~200M users.

I came here for this. In fact, that fiasco is the only reason I recognize Kik the company.

It's always beneficial if a company can ascend to platform status, but are there enough Kik users today to attract developers? It is a great concept, though.

Hi All,

Ted from Kik. Just wanted to jump in and answer a few questions:

On October 21, 2010 we launched a completely new service. The only thing that was the same between new Kik and old Kik was the name and the app store accounts. Users from the old system (about 55K active in the last week before the hard switch over) were notified that the new service was available and that the old one would soon be shut down. About 23K did get the upgrade, but almost all of them dropped it immediately due to losing all of their contacts from the old system, and the now lack of built in SMS texting. You can see this in the graphs - a brief peak, followed by a multi day flat line. I really apologize if this is misleading, it was not intentional.

The numbers. They are real. We can hardly believe it ourselves. The app is built to be incredibly viral (more on that later), but we never spam any of your contacts. All that happens is on registration, we do a quick one time, secure scan to let you know who on Kik you might know. That's it. Nothing is ever stored or shared, and nobody outside Kik will ever hear even a peep that you have joined Kik (unless, of course, you tell them, which a lot of people seem to be doing!) From there, people keep using it because they really like it. It is a bit hard to understand or explain (well, not as hard as Twitter I guess, but still) so it is probably best to just use the app for a bit. You will see why people like it.

We are moving as fast as possible to scale the servers, and add features. As noted below, we've been working on our vision for almost two years now, and this is just the first step. Expect some pretty cool things to come, and until then, thank you for letting us share in this incredible ride.

Ted


Why do you think BBM will be any more successful than Kik? I think brand recognition here is actually a disadvantage.

Also interestingly I get that question all the time and I've discussed it with the CEO of Kik.

kik.com is a product/service. kik the library is a product/service.

Was the same argument made for kik, or was there a different name originally?

Ok so I just read every article I could find about these guys online - could somebody explain why a user would install kik over standard text messaging or IM?

There must be something to it, I just don't know what.

If it wasn't for the buzz, it is a product website I would just brush past without a second glance


Kik's user space app approach is novel - https://github.com/kikinteractive/starter-kit - basically allows developers to extend Kik with simple apps written in html / js. That said the most popular apps seem to be about sexting - guess that's a popular use case with Kik's teen audience

I assume they're talking about the kik module.

Desperation shadows reason. I personally think Kik was a better buy.

But, and this is the important thing, how does that help kik make more money?

I wonder if this going to morph into the new platform. Eventually they would allow third party access like kik.

What are they selling? Ads on sexts? (Serious question it doesn't say how they intend to monetize).

Interesting. The risk vs. reward seems apt in my opinion. If Kik ends up winning, it brings out clarity that a lot of people stand to benefit from.

Can you expand on how it can be used outside of Kik? It seems to me that's the critical step for this to be anything other than "sticker buying" currency.

In the US Kik has a pretty active userbase; but it's demographics skew older, poorer and more female and more rural. So that might be why you haven't heard of it.
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