Intuitively I don't like the idea of Google controlling everything but based on the reason you gave it sounds like this would be a good idea right? Customers get a better experience in the end.
Before asking "should we" we need to answer "can we". If forcing Google to give users a choice results in them picking Google anyways then whether we should do that or not is irrelevant. Since it won't achieve it's stated purpose there's no point in forcing it.
People would be doing this no matter what choices Google make because of how universally used it is. What choice do you think Google could make which would avoid that?
That would require someone actually having the power to be able to make such a decision, but Google internally seems to just end up with squabbling camps that try to defend their turf.
Just another example of Google trying to improve the world.
I would personally be a bit worried about the level of control this would mean giving up. But I just like to tinker. I know plenty of people for whom this is perfect.
I'd prefer Google to impose those changes on 100% of it users so it could generate outrage and incentivize people to jump ship, instead of enabling them to push it slowly and cooking everyone without them noticing.
Because this way YOU would have the power to decide what you see, and why, I ask, would the biggest corporation in the world not use this power themselves? They can literally change minds and public opinion using it. Imagine the implications in terms of public police, elections, even the general zeitgeist of the population about the company itself. Google will NEVER allow it's users to decide for themselves what they want to see.
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