Presumably the video is either faked or (more charitably) the customers were asked if they would like to try this new recipe. No lying going on in that last case.
I'm not saying I don't believe you, but how credible are these cooking videos? $10000 of saffron could provide enough flavour for easily 6 months worth of tea.
I mean it's pretty classic trick to mix in real stuff with fake stuff. This video was probably really, but one of the videos in question is apparently fake.
The headline is wrong, the video was not faked (nor edited). The guy just said what was in the video was not currently shipping to customers, i.e. it was a tech demo.
I've seen the Derren Brown video[1] mentioned at the beginning of this article. But I'm wondering whether it is "real". For example, there must be a cameraman in the car on the trip, and he deliberately films the supposed subliminal cues. Are we expected to believe that the people in the car did not notice this? And there are other carefully positioned cameramen on the route the car takes. Etc. I think it likely that the video is a setup -- or at least a very poorly designed experiment.
I realize that this article is really about Whole Foods and their marketing strategy. Still, the article spends three paragraphs talking about Brown's "trick", implying that it is solid evidence of an surprising and significant phenomenon.
And now the question: What you do think? Also, does anyone have more concrete evidence on trustworthiness of the Brown video?
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