They can afford to pay to get premium access. Same reason they don't have to worry about freight prices going up: they can afford to pay more and ship it by air.
You wont be paying them equally on all goods. The small good will gain a cost advantage over the large good. The digital good will gain a cost advantage over the physical good. The good delivered during non peak hours will gain a cost advantage over the good delivered during rush hour. The good delivered by drone will gain a cost advantage over the good delivered by land vehicle.
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