Yes, I believe the feedback they got was that they should be charging. Maybe because it confirms my personal perspective that I think they should be charging already indeed.
It was less a projected charging plan and more a statement concerning the complicated nature of value. There's a contradiction in that no man's effort can be perfectly measured. Consider historic visionaries, a great many years after their life has ended, society finds great value in their creations and ideas. It's a tough thing for us to judge somethings price (we estimate what it's worth to us at least).
(My response to a comment from Dave)
I admit there is a split between emotional and monetary value. Maybe we have to do more than just put a price tag on our time, we need to charge an amount that "pays the bills" or provides for a sustainable business but understand that the ultimate value of our service may not be tightly coupled to the fee we charge.
I remember Patio11 (Patrick McKenzie) made similar claim on this: charge the customer, and in fact, don't afraid to charge more. If my memory is right he talked about this in a conference, but too bad I don't have the link handy. If any of you can share, it will be great.
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