Brave Ads are opt-in, you have to click on the triangle in the right end of the url bar and enable Brave Rewards, which includes Ads. You can turn off Ads but keep Rewards on and send tokens you buy, or direct tokens we have in a granting pool, toward your favorite creators. Ads pay 70% of the gross revenue to the user who opts in, and by default these tokens flow back to your creators, anonymously. Neither Brave nor any partners see linkable automated contributions thanks to a ZKP protocol (anonize.org based). No user browsing data in the clear goes to our servers or partners’ servers (or of course on a blockchain) for any part of Brave Rewards. Which is off by default, to return to my first point. I hope you give it a try. Thanks for your support.
Brave rewards is opt-in. If you don't want to receive ads, just don't turn it on.
If you still want to support creators but do not want to receive any kind of ads, just buy some BAT at any exchange, load your wallet and schedule monthly contributions.
If you want to support a publisher who is not on the creators program - send them a message and let them know they have another income alternative.
The Brave Ads are opt-in, disabled by default. The idea is that they will incentivize users to enabled the proprietary ad notifications by paying those users (minuscule amounts to be fair) every time they view the ad.
Brave ads, if you opt in, are displayed as system popups, not in the browser. You opt in so that you get a reward - BAT token - for seeing those ads. These rewards you gain are later distributed to all the content creators, according to how long and how often you visit their websites.
You have to opt in to see ads as part of the Brave Rewards program and you also get credited for every ad notification you receive. It couldn't be more clear
The biggest thing is you don't have to contribute actual money. Instead of watching the website's intrusive, tracker-ridden ads, you're receiving custom ones from Brave tailored to you based on a local machine learning profile. You're watching ads on your own, separate from the ad networks used by the websites, and so you get a virtual token that can be sent to creators you like. They can convert it to actual cash (you can too if you want).
Sorry, I'm not sure what you're referring to. Brave has 2 ad-models (one still in the works). First, the User Model. In this model, user's must first opt-in to participate. If/when they do, advertisements are shown (at a user-controllable rate) as OS notifications. When a notification is shown, 70% of the revenue is deposited into the user's wallet.
The second model is the Publisher Model; this is in the works now. Under this model, Publishers will be able to opt-in the system as well, and have ads displayed on their pages. Under this model, publishers receive 70%, and the user receives 15%. But both models require consent before any ads are displayed.
Brave doesn't insert ads onto publisher sites without publisher consent. We have a parallel digital advertising component (opt-in) which leverages machine-learning on your device to match ads, and pay you as much as 70% of the ad revenue. This model is faster, safer, and more beneficial to everybody involved.
(Brave employee here)
We block 3rd party ads and tracking, that collect user data, often without their knowledge or consent. Brave Ads are disabled by default, to ensure that no one sees ads that is not interested in viewing ads. This provides a benefit to advertisers as well, as they currently dump a lot of money into a dumpster fire, and are basically tasked with measuring how many of the pixels appeared on the screen for a certain amount of time. Brands don't know if people that viewed the ad were interested in advertising. People get shotgunned with ads. We're approaching this differently.
We've introduced advertising that is private by default, with a new approach to measuring and accounting for ad event confirmations through our ad confirmation protocol.
Aside from providing advertising that's private by default, our ad platform includes people in the process, by rewarding them for their attention (70% of the rev share for the ads viewed). People can then contribute those tokens to publishers and creators (like Wikipedia), or hold the tokens. In the future, people will be able to redeem tokens for gift cards, premium content, etc.
We'll be introducing additional ad units in the future for publishers, with a cleaner deal and better rev share than they currently receive (publishers will receive 70% of the revenue, people will receive 15%, Brave will receive 15%).
If we were just replacing publisher ads with other ads from the existing ad ecosystem, I'd understand and agree with the sentiment. That said, we're bringing new methods for ad delivery, accounting and matching to the market, all designed to function without leaking your information from your device. Hope this helps.
In Brave, by default, when a user opts-in and earns rewards from Brave Ads, Brave will enable the user to tip verified sites and content creators (even making automatic, pro-rata contributions possible). This is currently how content creators benefit (indirectly) from Brave Ads. Their users earn rewards, and forward them along. We're currently settling more than 8-figures each month to website owners and more. See creators.brave.com for more information. Further options will come in the future as well.
Brave blocks ads on pages you browse, and then sends ad notifications to user who opt into their earning program (disabled by default). It pays them in BAT, a crypto coin they developed. If you want to, you can use these earnings to contribute to sites who have signed up to accept their crypto coin.
This is untrue, as far as I'm aware. Brave blocks ads and trackers by default, and you can opt into a separate "Brave Rewards" program which pays you in crypto-currency tokens in exchange for receiving ads via push notifications and the New Tab page (not inline with web content).
Users can then choose to contribute some or all of those funds back to the publishers/creators they visit that have signed up to Brave's platform. They try to do this all in as privacy-preserving a manner as possible.
You can buy BAT directly from any crypto exchange (or better yet exchange ETH / any ERC20 token for it on a decentralized exchange). Then you can put that BAT into a wallet on your Brave browser, enable a setting, and every month your browser will automatically disburse the BAT proportionally to the content creators you are consuming, as long as they have their own BAT wallet.
That's what I do. I don't opt in to the Brave Ads. But you can if you want, and it's worth pointing out that Brave's ad system is very privacy focused, in that all classification of you as an ad-target happens in your browser. The only thing sent to Brave is basically just a list of keywords. Then Brave lets advertisers bid on putting up ads for people with certain keywords.
Don't know if things changed recently. But back when I checked Brave out the idea was that they would only replace ads for publishers that opt-in to this, and the user would also need to opt in to be shown these. And then the revenue is split among publisher, brave and user.
By default, ads are blocked, but users of Brave can opt-in to have privacy-friendly ads from the Brave network displayed on websites they browse.
Brave get 30% of the revenue from those ads, and the users get 70% of the revenue as BAT tokens
Users can then use those BAT tokens to tip the websites they like that signed up as Brave publishers (see a list here: https://batgrowth.com/publishers)
0. Consent required for any ads at all, from user and (see 2) publisher if involved.
1. User private ads, anonymously confirmed (ANONIZE2 ZKP protocol, will move on-chain when Ethereum supports it). Ad placement is signal- and cookie-free, by a machine learning agent running only on device and looking at only your on-device data (private sync uses secret key, no data in clear on any servers), matching against common per region/language ad catalog listing edge urls + keywords per ad.
2. Revenue share of 70% to inventory (ad slot) owner, i.e., to the user in (1). If publishers partner on indirect ad slots p, pub gets 70%, user gets 15%. In all cases users gets at least as much as Brave gets.
So users of Brave block ads and trackers by default. If you want to contribute anonymously you can fund your user BAT wallet (we are doing initial grants). Pinned a la Patreon contributions as well as private pro data by view count and time send tokens in one transaction on chain per 30 days of uptime.
But when BAT ads are up and sharing revenue to users, the you can opt into those to fill your wallet. If you want to can out, you will be able to, but only via KYC (banking “Know Your Customer) level vetting. By default your revenue will flow back to your pinned and supported sites and creators.
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