I think this is right on. Users come first and everything else will fall into place. (I'm not saying to ignore everything else, but making users number 1 and letting everything else fight it out for number 2 seems like the best way to work.)
Hey, author here. By "first users" I didn't mean they got their first users FIRST. But yeah, got your point. Changed the headline to "Powered by" - An Acquisition Channel Nobody is Talking About".
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