Comparable products are typically 3x or more the price. A lot of costs are not BOM related, e.g. costs for tooling (e.g. plastic mold), certifications, testing & calibration etc.
You can have nicer things, you just have to pay for it.
But because of economies of scale, you don’t just pay the difference in BOM cost, you pay that difference plus the difference in fixed costs divided by a much smaller unit run.
USB UPSes exist, and they’re really not that niche. Amazon has one for $50. That’s mass-market pricing as far as electronics are concerned.
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