Returns on investment are the highest of almost any industry.
For the established companies with a portfolio full of successful products. You're ignoring all of the investment money that goes into products that don't sell at all.
Every business needs an amount of investment in order to usher as successful and to earn revenues. Without investment you cannot expect success to shower on your lap. However this doesn’t signify that just investment will bring you success.
investing is not just that. its putting money where you expect the business to make MORE money in the future. if they dont, you dont make money in the end.
The ability to generate a profit and investment rounds aren’t mutually exclusive, but if you’re focused on growth you’re not going to have profits because you’re going to be spending all of your money on growing. That doesn’t necessarily mean you couldn’t drastically reduce expenditures and become profitable if investment wasn’t an option (or just an unfavorable option)
Investing is about increasing production capacity or production efficiency, with the expectation of getting a positive return on investment in the future. Everything else is not investing, but speculation.
Putting capital into something that can only be extracted years later is a poor investment.
The sooner you can get the benefits of an investment, the sooner you can invest in the next thing, and the less return the investment has to give to be competitive.
How can it be an investment if you are the sole artificer of the outcome of your investment? An investor finds one or more companies that look good and are worth their money and then mostly wait for the profits. But in this case the same people who put the money are the ones planning and executing the business plan. What's the difference in using money earned by running another company rather than using money earned by working for another company? It's the very definition of hair-splitting.
To put it a different way, if you are making an investment then it needs to be a good investment with a return on investment. If you are not making an investment that is fine but then you need to be careful not to destroy your future on bad choices.
Marketing is an investment, because the benefits of marketing are in the future and are aimed at increasing business.
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