youth early adopter segment in general are using tumblr a lot. In fact the way I see the usage on there is reminiscent to early facebook / myspace. Active sharing, friending and following pre spam, corporate/ad influences.
Each Social network is kind of a tribe, that's how they are all different. Tumblr has successfully maintained its own tribe over the years. Same goes with all platforms including HN.
Erm, it's not distributed though, but it could be. I've been told about Tumblr before, but it has popularity contests (trending topics, high-profile accounts), which I intentionally avoided because it changes the whole thing. You follow your IRL friends and that's it.
tumblr, for some demographics.
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