"YouTube Premium" is a subscription service that allows users to disable ads on the entire platform (plus a few other minor perks) for a flat monthly fee. I guess it's actually $12/month, not $10/month. That subscription fee supplements the platform and creators for the lost ad revenue.
I meant that they could continue to offer YouTube Premium as a way to disable ads on all channels and support premium subscriptions for individual channels as an alternative for users who might not be interested in buying YouTube Premium just to support one or two channels.
In your parenthesis you said, "or ten dollars a month on YouTube premium." What did you mean by that? I thought you meant that a YouTube premium subscription for $10 a month would be acceptable but maybe you meant something else.
So does that mean you're paying for YouTube Premium (which explicitly stops showing ads when you give them those 10 bucks a month) or did you just move the goalposts here?
YouTube Premium is by far the best $10/month that I spend. Zero ads on YouTube and creators get a share of that, which is typically more $ than they would get from ads.
YouTube premium costs 10$ a month. Anyone living in first world (while posting on hacker news) countries and spend hours a week on youtube shouldn't be complaining about ads on youtube.
No, it perfectly showcases that people do not want to pay 1000% more money for the privilege of paying a monthly subscription.
Youtube Premium costs $12/month [1]. Ads average something like $2 per 1000 views to the creators (in some of the most common categories) [2]. Youtube takes a ~45% cut, so Youtube makes ~$4 per 1000 views from ads. So, to reach $12/month, you would need to average 3000 views per month. At a average of 30 days per month, you would need to consume on average 100(!) videos a day for Youtube to come out behind.
Wikipedia says Youtube made ~$28.8B in 2021 and had ~2.5B MAU as of the beginning of 2022. So, the average MAU only brings in ~$10/year. You need to average over 10x the number of views as the average MAU for Youtube Premium to come out behind for Youtube.
The actual alternative is that you charge a comparable price to the advertising revenue instead of complaining that it does not work because your consumers are not dumb enough to pay a 1000% markup.
YouTube premium is $17 a month in my market. I'm not paying $17 a month to remove ads from YouTube tier content. I'd pay $2 a month tops. Netflix is $22 a month for premium and Amazon Prime is $10 a month. YouTube does not even come close to providing similar value as those services. I'm not interested in any of the other junk they force you to buy with YouTube premium, it's just bundling to inflate the cost.
YouTube Premium is an actual product, but as far as I'm aware it doesn't generate much revenue for creators which I why I assumed they meant channel membership.
I meant that they could continue to offer YouTube Premium as a way to disable ads on all channels and support premium subscriptions for individual channels as an alternative for users who might not be interested in buying YouTube Premium just to support one or two channels.
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