Yeah. If churn is part of the experiment, then even after you stop the a/b test for treatment, you may have to wait at least a year before you have the final results.
I had the same experience - it almost seemed like they didn't actually care what my results were. It seemed like a big front for a sales pitch. My other problem with lofta and OPs product is its a disposable one night thing. The night I did my lofta I slept like shit - tossing and turning, got so little sleep my lofta wouldn't let me end the session so I had to sit awake with it on. These tests shouldnt be one night things! They should accumulate the data over a week or so.
This is a bit of a vent so apologies in advance but as someone who has been though the same thing OP has I have heard this suggestion from literally everyone. Even if you do the test and it's test results are accurate it's not 100% clear what to do with that information - it's mostly the same stuff OP would have or did already try.
The sensitivity and specificity of these new tests is not established. It's part of why the FDA hasn't approved the tests yet. Scientists are doing their best with tests with unknown reliability, but it's a statistical mess right now.
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