Ah, that's what I thought you meant too, but I'm a bit confused about what amazed you in the name. It's a good name, but I think it doesn't make much sense in this context, if it weren't for lenticular printing.
Really cool technology. Naturally, they are continuing the razor blade business model:
> When a card is placed in this imager, a simple bar code on the back of the card uniquely identifies it to the HP IonTouch system, allowing the imaging device to retrieve whatever new information needs to be placed on the card.
(also seems a little backward that I wouldn't just send the info to the printer and then put on/in the card I wanted to print/re-print.)
Maybe I'm reading too much into that, but I'd be surprised if it's totally innocuous. But, then again the research and capital investment needed to make this happen deserves to be rewarded, imo.
Hard to imagine how much they'll charge for a printer. Especially if it has no toner to run out... and each card can be printed 10,000 times.
Each card costs "several tens of cent" -- that struck me a marketing person trying a little too hard to downplay the cost. But, the die sublimation printers needed to print color on plastic badges are $10k+.
Side note, whatever happened to color e-ink displays?
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