Hmm. You converted me. I'll give it a shot in the next month or so. See if McDonalds will hire you as a part-time marketing rep (if you aren't one already)
McDonald's is very often a love or hate divide as you can already see from some of the comments here. You could prevent that distraction by using a generic food takeout store and ask people to imagine their favorite. The article will resonate with a larger audience, and the comments will be higher quality.
Seems like a good way to promote the app specifically and McDonald's in general. I wonder what the ROI on something like this is vs a more traditional marketing campaign.
This is a good point. I'm not in the target audience for McDonalds either, but even if I were and I really really liked McDonalds, it wouldn't make it any healthier or more substantial. I would still be better off eating something else.
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