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Voltswagen - Resistance is futile

Your comment made me realize that English speakers often render Volks in Volkswagen as Volts

Their ID.4 website[0] has copy that uses Voltswagen liberally.

[0] https://www.vw.com/en/models/id-4.html


For decades, people have been doing DIY EV conversions based on the VW Beetle, and the colloquial term for them has been "Voltswagens".

It's surreal to see it embraced by a company that, just a few years ago, was pushing diesel to the point of a planet-scale fraud.

First they ignore you, then they laugh at you, then they fight you, then... you win?


Tell that to Volts.. err, i mean Volkswagen... :S

Volkswagen to Voltswagen

By having 'Volts' can they can grow market share ?

Can anybody think of a similar name change that worked before ?


Note: "Volkswagen", not Volkswagon

I can’t ignore that Volkswagen is consistently spelled Volkswagon

I guess that's because they didn't change the name in Germany as well. "Volkswagen" is really easy to pronounce in German, but "Voltswagen" is just weird.



So https://www.vw.com/en/models/id-4.html says voltswagen and https://www.vw.com/en/models/atlas.html says volkswagen. Seems like it might stay around as a marketing name for the electrics.

VW?

VW


>really want to change the name why not just use "Volta"

Because that would be undoing the entire VW brand they've been building for decades at the cost of billions.

Voltswagen is a natural increment to Volkswagen while still maintaining that legacy branding.


VW are going electric pretty aggressively too

I don't know if anyone else took like 3 paragraphs to realize this, but point is Volkswagen is is changing their name to Voltswagen -- as in VOLTS wagon - as in electricity.

I hate to admit this but I somehow couldn't see the change until I got to this quote:

“We might be changing out our K for a T, but what we aren't changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” said Scott Keogh, president and CEO of Voltswagen of America.

Also, apparently not an early April Fool's joke: they confirmed the name change to Car and Driver: https://www.caranddriver.com/news/a35970854/vw-name-change-v...


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