Cheap? You clearly haven't looked at a dealership lately. F150s start around $30k for the most basic two-wheel drive v6s. Models people actually buy are closer to 40k, 45k new.
That's fair -- looks like the base model F-150 starts at ~$30k and the base model electric F-150 starts at ~$42k. I didn't compare any features though.
I like Ford and have driven mustangs for 30 years with a short gap where I had a truck.
Just a preface to say I’m not hating on Ford in particular here, but the msrp is bogus. I can nearly guarantee that the actual base on a vehicle you can actually by will be $10k higher once a dealer is involved.
Edit: side comment, wow 800 plus comments on an F150 hacker news submission. Did not see that coming ;)
The F-150 has a base price of $28k. The Chevy Silverado also has a base price of $28k. Those are MSRPs, so you can get them cheaper with bargaining, though of course the average person ends up paying more because they're adding on options.
I have no idea where you're getting those $43k figures from??
I bought a new F-150, XL edition (lowest) in 2020 for 29k, just for reference. On the Ford site, it appears the new models at a similar trim level are about 31k. Most people don't buy the baseline "work truck," which is what mine is (4x2, 3.3L, 8ft bed, short cab), but they don't have to be 40k. Add 4x4 and any level of trim and you're there, though.
I don't think people realize how expensive pickup trucks are. The 2021 F-150 Platinum Trim you mentioned starts at $59,110 - these are luxury vehicles.
Affordability? Have you priced out F-150 sized trucks lately? The F150 starts at $28K, but you won't find one at that price. They typically average closer to $40K. Tundras start at $33K, but they too typically sell at over $40K. And both guzzle gas like it's going out of style.
That price is for a V6 (not ecoboost), single-cab, short-bed F-150 that doesn't even have power locks or windows. Those trucks aren't generally sold to consumers. Minimally, you're looking at at least $35,515 for an XL Super Cab, but more than likely you're looking at a minimum cost of $41,755 for an XLT. KBB's data [1] reported that the average cost in 2018 for an F-150 was $47,174 before fees.
Right, but the E F150 is listed at under $40k, and is bigger/has more utility. I was wondering how much the price contributed to the interest, vs. the extra outlets and backup capability.
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