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The biggest problem for SO in terms of monetization is how freely available their data is.

For example, if you simply want an answer, Google itself will extract the top 1-3 answers and present them to you without ever opening SO.

Further, SO has explicitly avoided the most intrusive advertising, further limiting their monetization potential.

The one area where I think SO could have done a lot better was building a better social network out of their website.



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Google is in a weird spot. I suspect they are capable of doing so much more, but there is a serious risk to cannibalizing their 99% revenue model (search), which they probably don't yet know if they can monetize in the same way.

Unfortunately for them, OpenAI has forced the question down their throat, which I think is exactly what they intended or at least hoped for.


1. This finding is hard to monetize, especially with ROI that Google typically does (for example a an app that makes $500 a month isn't worth it)

2. Deploying models in a cost effective way is hard

3. Lessons learned from building this model can indeed be monetized and many of them may be kept secret.


I really can't see how you have come to that conclusion. They could make good amount of money by simple advertising, the way google started out.

The main reason the don't collect anything now is because they are a Hardware Platform company. They make much more than google, without any data collection.

If they wanted to do data collection, they wouldn't harp about not collecting data so long. They would have kept mum.


If Google charged money to the users instead of the advertisers, their only incentive would be to collect data to make their services better.

As it is, they also have a very strong incentive to collect data to make their advertising better, and to analyze the data they collect for this end.


I don't know why Google doesn’t offer a paid for ad free version. This would reduce their reliance on the ad industry and become more like a utility.

Just a thought experiment: If Google releases paid version of search where it won't show ads, personalize based on your click-through history and do not copy content from source for presentation, won't share your data with anyone, would you opt for it?

Root cause of most of the issues seem to be monetization model of Google where they are optimising people to stay within their ecosystem.


Googles monetization strategy blinds the results. My guess would be either a way to search beyond google or force it to give results that aren’t manipulated somehow.

what is the monetization idea for each? my guess is google doesn't need the data as much as a new competitor would. they are in the growth phase.

Over time, I believe more public non-profit sites will introduce this. Then for-profit sites. Until Google eventually pays for most of the valuable content it gets today for free.

I own multiple sites where I and my users work to produce valuable data (e.g “so so company reviews”, “Is tenet on Disney” and other data of that kind). And what does Google do? Scrap it all and display it on their page. As a result, the page links gets millions of impressions but tens of clicks. Thus, the sites cannot be monetized. Any reasonable person knows this can’t go on for long before the free and open web comes crashing down or Google (and others like it) pays its due.


This is what I don't like about Google. They would like to extract content from others for free and then use it for their own profit. But they don't allow others to extract content from their sites or charge exorbitantly to use their APIs. They give something for free only if they can make money by selling ads or if they can capture user behavior.

If Google's only revenue was from users they would have more incentive making features that encourage those users to keep paying them.

I think the issue is that Google takes your money and monetizes your data anyway.

Google will maximize the method to monetize user data. They have done that in the past, they will continue to do so in the future.

Collect data and monetize it. That is what google is. They don't provide free email or analytic software out of the goodness of their heart.


I made the distinction between monetizable (yes, they can charge money for it) and profitable (they can have money left over after all the administrative overhead and upkeep). Yes, I've no doubt those were taken in to consideration. I just get the feeling that Google doesn't want to bother dealing with things unless there's extremely large profits to be had, vs just profits. And that's kind of sad, in a way (assuming it's true, but it seems to be).

They have the infrastructure for a fully paid version set up now with being able to buy more space for your google account. Maybe add a client-side encryption option along with no ads. It will make things like server-side search incredibly more difficult although.

Some of Google's success comes from being "free". It's not necessarily because consumers believe Google has the best services/products.

It's hard for a software company to compete against the largest ad network ever created.


Unfortunately there's little that stops them from just taking your money and then forwarding your query to Google and their response back to you.

$5 a year is a ridiculously low income when compared to advertising. I seriously doubt google would still be around if they had tried to charge users to search the web. Altavista wasn't that bad.

I'm simply pointing out that some services don't really work too well as a 'paid' model.

Also you've got the fact that some of your competition is going to be free. If you want to now charge users directly, you have to be at least 10 times as good, or be offering something seriously different to make them pay.

I'm still firmly in the freemium camp.

1. Make something, get people to use it

2. Grow, make profit from advertising (Stay lean, keep costs low)

3. Once you're big enough, some subset of your users will be willing to pay for extra features

If you instead go for paid only, I don't think you can reach anywhere near the same audience.


I would too, but clearly most people wouldn't, otherwise advertisement wouldn't be such a popular way to monetize apps and websites (and Google wouldn't be the behemoth that it is today). Actually I would also gladly pay for a decent search engine but even DuckDuckGo decided to monetize using ads, which IMO means that sooner or later if they're successful enough they'll become just as bad as the rest.

Besides paying for a product doesn't mean that it becomes privacy-friendly, look at how Spotify still tracks your every actions even when you're a paying customer for instance.

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