Thats why it is opt-in.... just like every other form of in-line marketing. Are you expecting a check from google for your use of Gmail?
Hmm, I may not be entirely up to speed on what happened here. If so, I apologize. The lead paragraph of the story says (in part) that Vizio "installed software on its TVs to collect viewing data on 11 million consumer TVs without consumers’ knowledge or consent," and that's what my comment was based on.
So if the service was "opt-in," as with the Nielsen business model, then why are they being forced to pay a seven-figure fine?
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