Some of those logos you see are not CE logos, they are "China Export" logos. The China Export logo is intentionally a direct ripoff of the real CE logo so they are difficult to tell apart. https://duckduckgo.com/?q=china+export+vs+CE&ia=images&iax=i...
I hadn’t heard the back story for this and tried searching it. DuckDuckGo returned generic
logo design advice, Google and Bing returned a bunch of results about a similar but different story, Kagi got it in the first result. This was with a very lazy query, just copy-pasting part of the comment, but still telling, I think.
That is linked from the main article and is itself a bit of an ad for their eye-tracking software with some dubious claims. But it did send me down a rabbit hole over the agency that did the package design. The design came from Arnell Group headed by Peter Arnell. Arnell was retained to rebrand both Tropicana and Pepsi (same parent corp) and the produced the infamous logo redesign deck that circulated back in 2008: https://www.reddit.com/r/Design/comments/hspqgd/pepsi_logo_r...
My guess is that Pepsi didn't know what they were doing, hired an agency who came on really strong with a ton of bravado about how their instincts trump research and got sold a pile of magic beans.
Dragon Rouge is a global, independent, graphic design, branding and packaging agency that ignites brands and propels them forward since 1984.
https://duckduckgo.com/?t=ffcm&q=Dragon+Rouge&atb=v100-1&ia=...
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