Hence why it's important that everybody use it for innocuous reasons. Benefit is two-fold: it helps users with something to hide (eg. journalists, human rights activists) stick out less, and in the event you have something to hide, makes it less suspicious for you to use.
It sort of is a reason to use it more often though, no? If ordinary people start using the protocol, it helps to obscure the activity of journalists or other targeted groups.
Though it seems like it would be ok to say "ONE of the reasons we do this is security" because it really does seem like they can get some decent security stuff out of doing some of the things they do. It's probably not the primary purpose though, more like a happy accident?
Though I'd guess for people who don't follow any of this close (like the vast majority of people) hearing "this will make you safe" probably works quite well, and that's why he's told to say these things.
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