It’s not necessarily about PR. Being nice is good business. The problem is being nice is good in the long term while being a greedy bastard generally pays more immediate dividends.
Selfish people are always and will be selfish. PR come from heart not from any book ,article, and lessons. Money is the main problem. Money and PR are inversely personal to each other. So we should start thin from heart and this is only the option make a good and trusty Public relation
You seem to have misunderstood my point, since you basically rephrased it. By "Good PR" I meant that CEOs have used PR about their position to gain additional status and compensation.
Why is everyone so cynical around here? Because they think that PR is evil and deliberate and not just a part of day to day life. PR encompasses everything a company does publicly, not just spinning bad situations.
They must also have good PR. It's not like they don't have money to hire someone good. I think it's partially a PR move. In recent years, their image has been shaken, as they have been accused of being greedy. Now, all this shaking has brought them face to face with a big "client", with a strong hand. "Hey, look, I can be nice too!"
Do we really need PR schools to teach people how to be decent human beings?
Probably not, but it's bad for business to be decent human beings. PR/x-relations/etc is about faking decency while unapologetically pushing a business agenda, that does take training.
You’re not wrong. But I’d add: benefits are always motivations. It’s easier to deceive, which is what PR is, but it’s also profitable. We can’t blame people for complaining that they’re being deceived just because it’s common.
Love this take! Every PR person I've met comes off as low-empathy and/or bullying. There's something to be said about how they target the normal human experience (feelings, desires, wants, needs) in a crass sociopathic way in the service of capitalism.
No need to not call out PR marketing when you see it in the wild.
It's fine praise a company that does good, but don't act as if these companies are doing it out of pure kindness of their heart when they have legal shareholders to account for.
It's all PR. If a company knows some bad press is about to resurface, they'll try to dominate the news with their own good press. People think it's them being virtuous, but it's all a game.
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