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https://en.wikipedia.org/wiki/Unpaired_word
https://youtu.be/ORzNZUeUHAM
I think the word you're looking for is "shtick" [0]
0: https://en.wikipedia.org/wiki/Shtick
https://youtu.be/RAGcDi0DRtU?t=120
https://en.wikipedia.org/wiki/Hypocrisy
1: https://en.wikipedia.org/wiki/Argot
http://en.wikipedia.org/wiki/List_of_metonyms
http://www.thesaurus.com/
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