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devnullbrain · 2022-12-15 05:40:14

Instead they merely sell it to advertising companies.

pkaye | karma 8777 | avg karma 2.12 · | 2018-02-02 04:49:46

Nobody is willing to pay for any of that stuff directly so advertising is the only way to make money these days.

mr_toad | karma 5817 | avg karma 1.71 · | 2018-04-02 00:03:35

I doubt they sell it to third parties, and they don’t do third party advertising.

afarrell | karma 9952 | avg karma 2.36 · | 2019-08-12 09:15:00+00:00

This is why companies never spend money on advertising.

bagels | karma 6530 | avg karma 2.47 · | 2024-02-08 10:23:41

The only reason is to collect advertiser dollars.

adrianlmm | karma 176 | avg karma 0.44 · | 2017-04-05 15:05:09

You are wrongly assuming that their marketing team only use ads.

petervandijck | karma 4590 | avg karma 1.92 · | 2012-04-16 18:19:56

It's not worth the bad publicity for them.

Also, I suspect they don't make a lot of money of those ads altogether.

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bjtitus | karma 690 | avg karma 2.8 · | 2020-04-13 22:30:30+00:00

Why? Their business model doesn't involve advertising at all.

hn23 | karma 77 | avg karma 0.71 · | 2019-03-27 21:46:32+00:00

But they do not sell it or analyze it for advertising...

vor1111 | karma 1 | avg karma 0.33 · | 2018-05-14 01:26:45+00:00

The author is referring to brands that typically pay for ads, not provide them.

cjhopman | karma 8 | avg karma 0.02 · | 2019-03-31 09:11:13+00:00

They don't even indiscriminately sell ads. Making that claim is dumbing down the topic.

krebby | karma 488 | avg karma 3.19 · | 2015-10-13 19:46:20+00:00

To advertisers? Absolutely not.

throwaway48375 | karma 140 | avg karma 1.05 · | 2022-04-16 09:14:38

They make their money from advertisers that don't want their brands associated with particular content.

jrockway | karma 72069 | avg karma 3.74 · | 2009-07-01 19:35:24+00:00

it steals your money by advertising competitors products right next to yours

This is the same situation as, say, billboards. They owners don't produce any content, but they still make advertising revenue. (Other techniques include advertising on the back of airline boarding passes, direct mail, etc.)

Turns out that there is no rule or fundamental property of the universe that requires you to produce content in order to sell advertising space.

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ziddoap | karma 6727 | avg karma 4.14 · | 2024-05-03 15:53:35

They do traditional advertising (billboards being one example) instead of paid reviews, affiliate/influencer advertising, etc.

https://mullvad.net/en/help/policy-reviews-advertising-and-a...

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yters | karma 3268 | avg karma 0.71 · | 2011-06-17 13:00:53

Just like advertisements don't convince people to buy stuff.

nojito | karma 3538 | avg karma 1.98 · | 2020-12-27 11:52:12+00:00

They don’t work and only exist to make ad networks money.

ihsw | karma 5237 | avg karma 2.79 · | 2013-05-17 16:35:28+00:00

Because then you can't sell ads.

eva1984 | karma 898 | avg karma 1.77 · | 2017-01-04 21:21:58+00:00

This is a glorified article saying 'no one is buying our ads'

fauigerzigerk | karma 15398 | avg karma 2.9 · | 2015-09-02 17:04:46+00:00

They also wouldn't make any money from advertising and the government would pretty soon outlaw the practice.