If the issue is that 3rd party clients don't show ads, why not just require them to do so? Surely that's a better alternative than shutting them down completely.
It is plausible that they'd put ads in the (open-source) official client, but the way the protocol works, it'd be hard for them to force out 3rd party clients (a la reddit).
How would they require a third party client to display the ad? That sounds like a nightmare in many directions. Enforcement and proper monetization being the first things that come to mind.
They could, I dunno, send ads through the API. And sure, clients can still ignore the ads but as of a few weeks ago I think all the 3p clients would have been willing to play ball given the alternative world we're in right now.
Another issue is that many 3rd party ad networks have performance issues. Nothing like waiting for the ad network to catch up so you can view the site.
Unless those ads contain anything, that is loaded from the ad creating company, whichis then loaded in the user browser. Of course, no platform would allow requests to a third party …
and i don't get why they can't sell ads in the third party apps. just send it down the feed and have a tos that you need to be feeding that to the users. cut the apps in on it if you think the apps won't game that(could tie the cut with something like clickthrough rate to successful conversion by whatever metric that is... might be impossible who knows).
Make API access paid. Most of your users would switch to the official clients and see your ads. The few who wouldn’t click on your ads anyway will keep using the third-party client. Everyone ends up happy as a result.
Not really. The vast majority of their ads are in the timeline. I don't see why they couldn't just serve those to third party developers. If the third parties try to block or prevent them then you revoke their API keys. Done.
Because the advertiser wants to track how many times the ad was seen, etc. Ad Servers / 3rd Parties provide the function of being an independent third party.
They could address that by going the other way. Instead of serving the ads from the content provider's server, serve the content from the ad provider's server.
Essentially, the ad providers would also become hosting services.
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