There's only so much water in the well, though, and they might well be close to that limit. It's not an infinitely growable market, it's a niche product. True, the niche has gotten quite large in recent years, but at this point it's at least as likely to shrink as to grow.
But unless it's a very, very small niche; why does it matter what the upper bound is. If you hit that, you've got a good problem on your hands.
Totally agree. I have a niche product that can be expanded further once it's gained critical mass. But, given the recent investor pitches I've done, there is some backlash from investors on that concept. They want to know is it possible to turn this into a billion dollar corporation at some point, and the reality is that in my niche market, it's not.
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