I've seen the exact opposite iOS vs Android numbers for Japan though I have no theory on why there is the discrepancy. And it's worth noting that the fancy phones a lot of people have in Japan don't count as "smartphones" so only 25% of people have "smartphones" vs 40-50-60% of the market in other nations, in other words there's more scope for these numbers to change (in either direction), assuming the Japanese move to "smartphones" en masse.
Not just the US. iOS is also majority in all the anglosphere countries: uk, canada, australia
Then it has about 70% in japan. Europe is a bit lower, around 30-35%. And then the result of the world is android by a vast margin.
So in all the rich markets, iphone puts in a majority or good showing. Whereas android dominates at lower price points where the iphone doesn't compete.
It is around 40%-50% of the developed world. Japan is the #1 iPhone nation at around 55% share, the US alone I remember reading its around 52% of smartphones are iPhones. Also 50% of iPhones out there use the latest OS (a month from release) and that will only accelerate while only 25% of Androids use the latest OS.
Edit: Also Apple is betting on turning China into an iPhone nation. There were around 20 million pre-orders for the iPhone 6 in China. The iPhone marketshare might shrink as more people get smartphones, but the iPhone isn't going anywhere soon, it seems its going to be the phone of the middle class around the world.
I focus on the US (and UK and Japan), it's a two horse race. You can segment it all sorts of ways. iOS is somewhere between 40-60% in a given segment, and usually around 43-48% overall. Overall share has been declining as the market growth slows and prepaid plans make total device cost more relevant.
Nothing I said means anything ex US, as the solutions, costs and requirements vary.
US and Japan are the two unusual countries where iOS has more market share than Android. In the rest of the world, iOS is maybe 20%. For computers the situation is exacerbated by the fact that many people own one mostly for gaming, which means it's going to be Windows. Whereas an iPhone is considered a status symbol.
Here's some data for Japan; Apple has about 1/3 of the smartphone market, almost all of the rest is Android. There's generally little difference in device capability or pricing between iphones and non-iphones in Japan, so it's not a low-end vs. high-end thing, and two out of the three major carriers heavily push the iphone, so it's certainly not marketing....
Surprisingly, iOS is a bit more popular in Japan than it is in the US, where it has ~68% marketshare. That market usually favors local manufacturers (Sony among other local companies still make Android phones), but that for some reason doesn’t apply in this case.
There was an article recently that said that the iPhone sold roughly 50% in the US and 50% elsewhere. It's still pretty US-centric, but it's growing around the world.
Probably UK, because iOS marketshare in UK is very close to 50% (52% Android, 46% iOS [1]). For curious, in some countries there is much more Apple iPhone users than Android users, like in Liechtenstein (58% [2]) or Monaco (64% [3]).
Yeah, but in the wealthier countries, apart from Germany and France, it seems iOS is either almost tied or in the majority (I just looked at US, UK, Canada, Netherlands, Sweden)
And younger generation, sub-30, overwhelmingly prefer iPhone.
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