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Perhaps this is a good thing. Google has gotten too big and to many people rely on it in various ways. If Google cannibalizes itself then noone will need to bother killing it.


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Usage has dropped drastically over the last 9 months. I think Google will kill it eventually.

It is only matter of time before Google will kill it.

For all the shady stuff Google is doing it might not be a bad thing that it is slowly dying! Seems like a natural progression of things!

Thanks for this article. Adding to other "Google is dying" discussions that I have collected over time as part of my personal research: https://docs.google.com/document/d/1cSMY5wXSKhJdMxeJEvTUJ21e...

Google are getting very good at this whole shutting down of something which doesn't quite make the usage levels that they want even though it might be very popular. Surely this burning of the end user will get old to consumers at some point and they will go elsewhere.

Google killing off products at the consumer or enterprise level has become such a meme.

Won't surprise many of us if we ever hear of them announcing they're ending Search lol.


Indeed. Google is starting to show signs of Yahooizing itself. And that's really sad.

Google kills everything eventually

Google is really good on killing services. If it's does not make an incredible amount of money, they just kill it.

They are not dumb, of course, so this apparently seems to be a good strategy.


Google is particularly well known for killing off their less profitable services though.

I can't help but think that if Google is successful, the entire endeavor will end up like Reader: Google wipes out the competition, decides that they no longer want to run the service, end it, and there is no-one left to fill the void.

The future is certainly Google as a frontpage for basically everything, from search to maps to shopping to whatever is thing still independent from Google today. That's inevitable if Google is allowed to continue like that. Google needs to be broken up.

Maybe don't get too attached. Google is making a valiant effort to kill it.

Seems like it's time to start taking bets on when Google kills it then?

Is this the beginning of the end of Google?

Google seems to get tired of its own products very easily, and just kills them, even if they are popular.

It is dying and this is the way how Google is going to save it. If we ban, it will die.

Can't wait for google to die out. Glad to see they are on their way.

If Google kills the web it will be suicide as Google depends on the web for search.
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