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Sometimes a headline is all you need. Often times people won't read past the headline.


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That's why it is usually helpful to read more than just the headline.

The goal of a headline is not to tell you everything that you want to know, it's to make you click it.

Headlines are too short to inform. There's almost always context and nuance that's just as important as whatever the headline is about. Even the full article often fails to go in enough depth on this, and it's pretty much impossible to summarize that in the headline unless you make it a "headparagraph".

Especially since many (most?) don’t even bother reading past the headline.

Ambiguous headlines are a classic technique to get people to read your work.

A lot of authors need to realize that the headline is the most important part of their article's content and not some extraneous bit information they can simply distance themselves from.

This assumes that the majority of people read past the headline.

Of course. But people will only read the headline.

Do you expect a headline to tell you the whole story?

If a headline could convey everything in an article why write the whole article? There's always more than could possibly fit in a headline; "yes, buts", etc.

Headline matters 10x more than the content I have read, as people won’t read more than a paragraph.

The power of a headline that grabs your focus

Sometimes, a headline is just so good you don't even need to read the article.

How would you re-write the headline? This feels more like a case where people just won’t read it regardless of what’s written.

I mean... it's a headline. The point is to read the story.

Or someone clued them in to the same thing I mentioned, that they didn't really NEED that headline. It still read very well without it.

Every editor knows that the headline shapes the conversation more than the article.

Just because the title is technically accurate, doesn't mean it's useful. An ideal headline should accurately and succinctly communicate the contents of the page it links to.

The purpose of a headline is to attract the reader's attention so yours is not better. But you already proved that yourself by clicking on on title and reading the article.
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