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I thought users had to buy buttons for $1. That is what it said in the article...

But the article was poorly written, so I am not sure if I was missing something.



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I can't believe they do it either. It's a button. Its main purpose is to be pressed. They literally say it will cost you 2 cents per button push.

Cute. I think the main market is for promotional items - freebies, giveaways.

Have to bring the price down as low as possible for that to take off. A regular button costs maybe 10-25 cents.


Then why would they sell the 3-cent buttons?

I guess that's why the version with buttons has to costs more. To compensate for the loss of IAP and ad revenue.

Buttons are expensive.

Buttons are surprisingly expensive; not just the button itself but the wiring and the labor. Let's WAG at $20 per button. $20 * a few dozen buttons is real money.

Was it really to expensive to add a cheap button? It's not like it needs to be pressed more than once or twice per product lifetime.

That sounds plausible.

So if they want to upsell this feature in the future, the actual cost of installing the physical button (five minutes in a workshop) would dwarf the cost to install the hardware (0, already there).

And so they decided to apply asshole interface design towards these customers. That's not a great solution.


The actual constraint here is that every additional button costs 0.1 cents extra in production. Whatever great UI scheme you come up with, if there’s a ridiculously contrived way to do it with one button less, that’s what will be chosen.

Buttons are a lot more expensive than they used to be because they are require human labor for writing.

Those buttons are expensive and fail relatively quickly. It's a good idea, though.

Err, I feel you are missing the point. The button itself costs $5. Removing the vowels is the expensive part. Bttns take research, you know.

Kind of silly how that article doesn't show the actual button.

The wording on the buttons leaves that somewhat unclear.

there used to be buttons for that but then they figured out providing less buttons and instead horrible menus for button things was cheaper.

Wow that article was low on substance.

Basically the author wanted more physical buttons. Everything else was a compliment.


I doubt design cost is relevant, and software stacks also don't really care. Support for hardware buttons is a very thin layer, and widespread.

I wouldn't say a lot, it's just one button.

Is there a cost to adding even a button? Yes. But that has to be weighed against the benefit. And a significant amount of users benefit from having the button.


Yeesh $35 for a single button presser?
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