This seems unrelated to the original post's request. He does not say he wants to see fewer ads, nor ads for specific brands, but rather more customized ads.
They're informing us about the performance of different kinds of advertisements, which helps us focus our money on the ones that count, which I can't deny is a pretty big value-add. I don't know of any direct alternatives for doing that.
TBF, when you integrate ads, you also integrate all the dark patterns that the advertisers choose to use (unless the ad provider blocks them, but I wouldn't rely on that)
I'd imagine that the advertiser could only show needle ads next to content about sewing / knitting and be very effective at reaching the desired audience without resorting to collecting PII about that audience.
The only ad that it shows is "promote with us", so that is really relevant. They should choose some ads networks that has real ads already, may be running alongside with this one.
You missed out the third option, which is ads relevent to the content they’re embedded in. This metaphor worked from 300 years ago through to 15 years ago with no problems.
They have traditionally had this functionality.
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