If the company is rudderless and unable to allocate effective work to employees, it won't be doing well. This is about companies that are doing well. At least, that's the premise of the article.
You can control how good a job you do, but when you invest in your employing company you're also investing in the job all your co-workers do, and more importantly in the expectation that your customers will keep wanting to, and be able to, do business with all of you.
Paying employees better hourly rate, improve work conditions, and provide them chances for self-improvement. They could even hire homeless people and provide them temporary accommodation. There are tons of ways
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