I suspect that the studios want 3D to be no more than a blockbuster gimmick. Right now 3D can't be pirated, which probably sounds like a good thing to every studio head in the world. It's an experience that 60" tv's and home surround can't emulate. It's a reason to go to the theatre, and they probably want to hold on to that as long as they can.
I think a major problem with 3D right now is that you don't really know what you're paying for. Are you getting a movie where some real effort was put into the 3D, or are you getting a half-assed version? The (increased) price is the same.
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