Generally with these things FAANG companies do everything all at once. The "free" version in development is Google search + GenAI results + ads that's live right now and getting better every day.
The real product isn't is this particular interface, the real product is the Gemini infrastructure that is being integrated into every Google product.
I don't know how they've specifically done it, either, but this is an area where Google has a ridiculous advantage over pure play AI shops. It's highly likely they have architected it for use cases like this from the outset, since the primary application of Gemini will be within Google's own products. They'll publish APIs, of course, and embed within Vertex AI on Google Cloud, but since the primary utility of Gemini will be to improve Search, Maps, Travel, Youtube, etc, I'd imagine they had a first class business requirement from the beginning along the lines of "must be easy to plug into existing Google data sources & products."
From another comment, it was released by their internal startup incubator. It's potentially not related to anything else at all inside Google, just a project a small team was able to put together with Google's money.
The real product isn't is this particular interface, the real product is the Gemini infrastructure that is being integrated into every Google product.
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