Hacker Read

godisdad · 2024-02-08 19:19:54

Love how they rebranded before creating a valuable brand

mikeyanderson | karma 779 | avg karma 3.97 · | 2015-11-05 03:40:08+00:00

That seems like such a brilliant move in retrospect. The crazy thing is that they got really simple and iconic brand names because of it.

k33n | karma 941 | avg karma 2.51 · | 2011-10-20 15:23:39+00:00

Yeah, a company that's just starting to build brand awareness should really just up and change their name. Brilliant.

arn | karma 3037 | avg karma 4.64 · | 2011-04-28 06:48:33+00:00

But bought from a running business, venture funded. So, it had to be worth it to them to rebrand their entire business.

drharby | karma 25 | avg karma 0.06 · | 2018-11-17 16:46:44+00:00

Rebranded

Rebelgecko | karma 12803 | avg karma 2.76 · | 2023-10-16 23:45:33

They did a big rebrand a year or two ago

by_Seeing | karma 157 | avg karma 2.34 · | 2012-04-17 11:56:58

Who did they get to do their re-brand? The strategy is sick, video is slick and design language is killin it.

ElijahLynn | karma 2452 | avg karma 2.25 · | 2016-04-04 23:29:11+00:00

If a brand develops a bad name, they just get a new name.

ShamelessC | karma 2803 | avg karma 1.26 · | 2022-01-30 14:35:12

The grifters were just making sure they didn't miss out on a recent rebranding effort.

Veen | karma 9597 | avg karma 3.91 · | 2023-02-24 03:54:11

I wonder how much they paid a branding agency to come up that ingenious rebranding.

jagannathtech | karma 35 | avg karma 0.22 · | 2020-10-19 07:07:05+00:00

They should have got a better name/branding.

sfslim | karma 10 | avg karma 3.33 · | 2014-03-19 19:18:06+00:00

It wasn’t intended to be derivative, but yeah, our current branding is extremely MVP. We’ve been much more focused on building the product and learning how to delight our users. We’ll likely revisit this once we have some more bandwidth.

ctdonath | karma 11320 | avg karma 2.51 · | 2018-01-18 18:54:21

Rebranding is a thing.

CSSer | karma 1673 | avg karma 2.5 · | 2023-10-19 18:57:22

They should probably focus on rebranding next.

intrasight | karma 4767 | avg karma 1.45 · | 2016-03-17 14:11:27

I'm sure if they get some traction, they will rebrand.

thepangolino | karma 659 | avg karma 1.65 · | 2021-09-01 12:59:43

They’re trying to capitalise one their own brand.

user5994461 | karma 11133 | avg karma 1.81 · | 2017-04-20 16:56:54+00:00

How is that clever? You just renamed your brand away and lost all the credit from it.

keepamovin | karma 6780 | avg karma 2.07 · | 2023-10-08 21:29:41

This is very insightful. A "branding" indeed. It's like trying to pick FB's new name before it dropped, heh :) Any ideas on what it might be branded?

JshWright | karma 13295 | avg karma 3.64 · | 2016-10-21 19:16:37+00:00

Right, so it's not exactly "trying to rebrand itself". It's getting rolled in to an existing brand as the result of a merger.

marcinzm | karma 13505 | avg karma 3.78 · | 2020-03-24 17:39:03

There was a company we used that had to do a massive re-branding after they realized they couldn't trademark their company name. Doubt it helped their brand visibility to do such a switch.