I would be put off paying $99 for a lifetime account. These should be available up to 5,000, but users should be able to still opt for the $5 or $45 options.
Yeah, I see a lot of VPN services advertising "lifetime membership" for like $30 on StackSocial. I'll pay more than that for a 1 year membership somewhere else just because I anticipate it still existing 6 months from now.
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