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Which startup/company was bought that price?


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What is the name of the aforementioned acquired Startup?

The headline reads like a metaphor. Huge corporation to buy nimble startup for $$$$.

The stock market reacted quite positively to this acquisition (Basically confirmed a few days ago). Buying a soon-bankrupt startup is very cheap, and getting a strong tech stack and already formed team with strategic synergies with the main business is going to be valuable.

This is contrasted with panic acquisitions like say Adobe & Figma.


Any guesses what the acquisition price was? I see that they raised $10 million back in Jan 2012.

yeah, but they paid $1 BILLION dollar for a company with NO business model.

This buy was just another way for connected Silicon players to cash out on the facebook IPO, since the IPO window for web 2.0 is closed.


Didn't they buy a company with an already working platform?

They just got bought by Microsoft for almost 70 Billion dollars.

I’ve seen this before with a startup I started years ago. in a few years we were acquired by that competitor :)

Cue a random example: 2-people company bought for millions by Atlassian or 18-people company bought for billions by Facebook (Wasn’t Whatsapp 18 people?).

They bought the top of a bunch of (unprofitable) Indian tech startups as well.

Acquisition by one of the tech giants.

That's a lot more than they spent on e.g. Nokia, Linkedin, or Github. To name a few other notable acquisitions they did in the past.

$40M+ Exits with Public Prices:

Heroku - W08 - $212M > Salesforce [1]

OMGPOP - S06 - $180M > Znyga [2]

SocialCam - W12 - $60M > Autodesk [3]

Loopt - S05 - $43.4M > Green Dot [4]

$40M+ Exits with Rumored Prices:

Parse - S11 - $85M > Facebook [5]

[1] http://techcrunch.com/2010/12/08/breaking-salesforce-buys-he...

[2] http://techcrunch.com/2012/04/26/zynga-ceo-mark-pincus-omgpo...

[3] http://techcrunch.com/2012/07/17/socialcam-autodesk-60-milli...

[4] http://www.forbes.com/sites/ericsavitz/2012/03/09/green-dot-...

[5] http://techcrunch.com/2013/04/25/facebook-parse/


I’ve worked for a bunch of startups that have been acquired:

VMware: really bad, upper management ruins everything

Oracle: where dreams go to die

Rackspace: hands down the worst company I’ve ever seen


Interesting, but this is a $3.2b acquisition, which is clearly not just a technology buy.

Still not sure how I feel about tech giants acquiring startups like Parse and Firebase.

Is there some market explanation for why this tends to happen?


Somehow I overlooked that, but it's true, that's their first and most significant acquisition.

They didn't buy the company or talent, mind you, just the software.


IIRC the interesting point is it was a very, very small team - like 10ish people - and got acquired for $19 billion.

They got acquired by Oracle for $7.4B
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