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They do. In an episode of the After Dark (called Pamphlet) Dan talks a lot about 5by5, the equipment he uses and various other things, including addressing questions about whether hosts get paid. He says, in short, that if you hear a sponsor on the show then the host is getting paid.

http://5by5.tv/afterdark/75



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More specifically, what do they get paid in sponsorship for each episode/advertisement?

I've been curious about that myself. You say that Mike and Katy paid to be on 5by5. How do you know this? I would assume that the arrangement would simply to have shared a portion of the sponsorship money with 5by5.

Paid for by their sponsors.

They get paid. Dan talks about it occasionally, around talking about FreshBooks, I think.

No idea how much, but I think it was David Smith of Developing Perspective that said a week of DF sponsorship was $7K and 5by5 $5K? Sure at least the latter must depend on the show. Plus I'm probably mixing things up. Episode 42?


They're "sponsored by", just like some YouTubers do. So if your target audience is significant, you can choose to include something from a sponsor in return for a payment.

The sponsors already paid.

I’m sure none but then I would feel guilt taking money from my audience. I know it might be silly, but sponsors makes everything free for everyone.

5by5 sponsorship costs can be seen on this page: http://5by5.tv/advertise

There doesn't seem to be a pricelist for a particular show's sponsorship though.


I wonder who could tell if the sponsored content was seen or not seen by any viewers... As far as I can tell the content creator gets their share once they reference the sponsor segment.

From what I have heard, sponsorships are well worth for the creators. Usually bringing in at least the amount that YT otherwise gave them, and often more.

At some point, an excessive contributor would have to sponsor their own material. It's a business model!

Although that doesn't sound like a bad idea, that is unfortunately not what he was talking about. By sponsors he meant patrons that get a perk of accessing screencasts when they subscribe (sponsor him).

> in March and made about $1000 from sponsors. That's one sponsor per episode at ~$200 each.

I've heard that sponsors pay more for podcasts than they do for youtube videos. Any idea why?


I also imagine sponsorships are big earners too. You can see them on the overlays and bellow the stream.

You mean they sponsored programming on NPR?

Are sponsorships the parts of the video where the creator will shoutout a certain product/brand? Do they really pay that much?

How do these sponsorships even work? Do the content creators work directly with companies or does some agency negotiate on their behalf?

All I know is that Tim Ferriss, who is running a very successful podcast too, is asking for $7k to $12k per episode from a sponsor. He has up to two sponsors per episode.

https://4hb.wufoo.com/forms/the-tim-ferriss-show-sponsor-int...


"I’m selling sponsorships for the show directly. Two spots per episode, $2500 per spot."

Wonder how that compares to other podcasts. Strange the network is not selling the spots.

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